Marketing is so effective that it causes consumers to purchase items they don't even need. Millions of dollars are spent on marketing every year. Why? Because it works. Advertisers have found that there is subliminal suggestion that causes people to act and react. All the while consumers are not even aware that it's happening. That same subconscious suggestion happens when clients make a decision as to when and how they will pay their bill. "How is paying going to affect me? Should I pay it now, or wait? What will happen if I don't pay my bill"? These are the kinds of questions that go through people's minds.
Market Billing is vital to instilling a sense of urgency in your clients. This brings money in the door faster and keeps customers happy. Clients who are content and programmed to be consistent make your business a delight.
Once you know how to bill in a way that causes customers to pay, you will never go back to your old accounts receivable process.
Contact CJM for a free consultation and let's take command over difficult clients once and for all. (845)496-0772.